Netflix is releasing over 50 new games for Android and iOS

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Netflix is releasing over 50 new games for Android and iOS
Netflix is investing heavily in its gaming division. Late last year, the streaming service began offering games on its mobile app. So far, Netflix's Games catalog includes both casual video games and titles based on popular TV collections like Stranger Things. Netflix currently has 35 video games to play, including Into the Dead 2: Unleashes, Spiritfarer, SpongeBob: Get Cooking, Stranger Things: 1984, Asphalt Xtreme, and more. While there is a sizable market for mobile gaming, it's unclear how Netflix can compete with top titles like Apex Legends, Free Fire Max, and others.

An investor letter published Oct. 18 (via The Verge) quotes Netflix as saying the games are a "multi-year journey," indicating that the major streaming service is in the game for the long haul. The company believes that players will continue to watch its content because of the game, and sees "some encouraging signs of gameplay leading to increased engagement." Still, according to recent reports, 99% of Netflix customers haven't even tried the games. Only a small portion of Netflix's 221 million subscribers, an average of 1.7 million daily, use the service for video games. Since Netflix Games debuted in November 2021, more than 23.3 million people have downloaded the games.

For the development of contemporary mobile video games, Netflix has acquired numerous independent game studios. By the end of this year, the streaming company expects to launch up to 50 titles. The company also opens a studio in Helsinki, Finland, to strengthen its internal efforts to improve leisure time. Additionally, Netflix added 2.4 million new customers in the third quarter of 2022, a huge improvement over the first few months of the year. For the first time in over a decade, the streamer has reported losing subscribers.


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